A staff member (left) of China Railway Taiyuan Group helps a passenger board a train at Shuozhou Railway Station in Shanxi province. The station is boosting its services through an initiative named "Spring of the North". The brand-building effort integrates "warmth" and "precision" into the whole service process to meet the travel requirements of passengers, including ticket purchase, check-in, luggage movement, and assistance for special needs such as pickup and drop-off at platforms.