MINI's first electric compact crossover, MINI Aceman, makes an appearance ahead of the Auto China show in Beijing on Wednesday.

The MINI Aceman is equipped with a unique circular OLED center console display screen.

The MINI Cooper Electric SE Favoured Blend.

The iconic British marque MINI, which continues innovating in the era of electrification and digitization while remaining faithful to its 65-year-old heritage, is showcasing its latest evolutions in the world's largest vehicle market.

Part of BMW Group, MINI made an auspicious appearance at Group Night, one day ahead of the opening of the 2024 Beijing International Auto Show. Aceman, the brand's first electric crossover, is celebrating its world premiere, while the MINI Cooper, another electric model, will make its official China debut. Embodied with the unique brand DNA, they join the newly launched MINI JCW Countryman in opening a new chapter of the New MINI Family.

As a legendary brand, MINI features unmistakable characteristics, including iconic design, a gokart feeling, unique cultural heritage and rich experiences created by minimum resources. Those same characteristics are embraced by the Aceman and the all-electric Cooper. The two new models highlight the sustainability of the brand's original vision in striving to solve energy problems in the electric era, and to give new essence to the MINI DNA by adding electric and digital innovations.

Reinventing the originals is a constant keynote for MINI, and as a premium unique brand, it has created a plethora of iconic design elements over the past 65 years. Each member of the New MINI Family is instantly recognizable, exuding familiar yet fresh appeal that's essential to the "Charismatic Simplicity" new design language, where individualized aesthetics, digital technology and forward-looking concepts are naturally integrated to maximize the brand essence.

To create an engaging human-vehicle interaction, the New MINI Family members feature an innovative 240-millimeter circular OLED display, which presents higher hardware requirements and software UI/UX adaptation challenges compared to conventional screen designs. The high-resolution touchscreen, developed specifically for MINI, integrates the new MINI Operating System 9 and utilizes projection technology to extend imagery throughout the cabin, enhancing the overall ambience. Additionally, MINI has introduced Spike, a versatile digital assistant pet with up to eight different skin colors and six interactive emotions, adding warmth to the digital experience on the circular OLED display and dashboard.

The New MINI Family also prioritizes a minimal carbon footprint ethos within the cabin. It eliminates leather materials entirely, reduces the use of chrome elements and uses recycled materials in the vehicle roof, doors and floor.

In the electric era, the New MINI Family has undergone appropriate upgrades. MINI engineers have leveraged BMW Group's performance expertise and the advantages of the electric drive architecture to enhance the driving dynamics of the New MINI Family. This redefines the brand's iconic joy of driving, cherished by MINI enthusiasts who savor the go-kart feeling.

The essence of MINI's unique brand personality is ingrained in the all-electric models. As the fifth generation of MINI's classic three-door, the all-electric Cooper presents a familiar yet refreshing classic to urban users. Over the past 65 years, MINI has been reinventing the concept of its iconic three-door. The all-electric Cooper retains the compact dimensions of its predecessors while expanding the concept of "creative use of space". As a result, the "stance on the wheels" design and "the classic body proportion" have been perfected.

Among the five generations, the new Cooper is the most reverent homage to the iconic MINI of 1959.

Optimizing the advantage of all-electric architecture, the all-electric Cooper benefits from a lower center of gravity, swifter power delivery, and enhanced overall driving dynamics. The hallmark go-kart feeling that defines the MINI driving experience is even more appealing with the electric powertrain. The popular handling of the classic combustion engine is well preserved, yet the all-electric MINI offers an even more exhilarating drive — a fusion of the past and future that has allowed MINI to elevate its brand appeal.

In terms of size, the new MINI Aceman sits between the iconic Cooper and the versatile Countryman — perfect for navigating crowded city streets while maintaining the versatility and functionality of a crossover. The Aceman has a confident personality with bold lines and muscular crossover proportions, making a statement wherever it goes. That means it has typically MINI short overhangs, wheels in the corners and a three-way division of contrasting roof, greenhouse and body.

The progressive design of the new Aceman provides space for five comfortable seats within a vehicle length of just more than 4 meters. Innovative technologies enhance the interior with an immersive digital user experience, and the Aceman's all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling.

The JCW Countryman, the most versatile model in the New MINI Family, delivers exhilarating performance with its powerful internal combustion engine, reflecting the brand's essence in racing and the ultimate go-kart driving pleasure.

While the price of MINI vehicles may not be modest, actual value far exceeds their cost. MINI devotees are more than car lovers; they embrace a lifestyle of creativity and independence, expressing trust in the brand that goes beyond mere attachment to automobiles. With its rich heritage and unique personality, MINI delivers an unmatched driving experience, whether in the city or countryside.